CSK Software AG (CSK) has introduced a new website, “designed to reflect the company’s move from a product-based to a strongly solutions-led strategy.” Or so says marketing director Stefan Auer.
In developing the new website, CSK has adopted a web content management system which separates design from content. “Though we have a number of market-leading technologies, we recognise they exist to serve the needs of the banking and finance industry,” says Auer. “For the first time, as soon as we identify a new challenge for which we can provide a solution or add value, we can immediately make this available on the website. The web is the number one communication platform for CSK in reaching our target audience in financial markets. We believe that the new site mirrors our ability to provide a fast, flexible response to the evolving needs of our demanding customer and prospect base.”