CrowdControlHQ Platform Adds Social Media Monitoring Capability

CrowdControlHQ has upgraded its social media management platform for the finance industry in order to allow organizations to moderate outgoing content and stay compliant.
By Jake Safane(2147484770)
CrowdControlHQ has upgraded its social media management platform for the finance industry in order to allow organizations to moderate outgoing content and stay compliant.

“Due to the risk averse nature of the finance industry, it has been resistant to using social media,” says James Leavesley, CEO, CrowdControlHQ. “This new feature will benefit the sector greatly by allowing all social media output to be pre-moderated by central compliance and communications teams.”

With the platform, communications managers can set pre-defined measures, and the system will alert them if banned words or phrases are used within a post or tweet. The platform will also alert administrators to posts with offensive words or phrases and automatically delete them. The tool already had the existing capability of moderating incoming posts on Facebook to prevent unwanted content from appearing on a company’s page.

“[T]he commercial advantages of having a strong social media presence, in areas such as marketing and customers service, research and information output, has led to significant demand for a way to exploit social media while mitigating the associated risks,” the company says.

For more on how the industry is using social media, see Global Custodian’s article from the Fall magazine.

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