Conifer has launched Conifer iCon, a cloud-based asset-servicing portal including a data repository and in-depth attribution reporting.
It is believed to be the first cloud-based hedge fund administration platform, allowing hedge funds and money managers to run investment operations via a browser without the need for an in-house technology infrastructure.
As investors continue to clamor for enhanced performance reporting and transparency, accurate and timely risk and attribution reporting has become a top priority for hedge fund managers, McDonald says. By bridging every investment support process that managers rely upon into a single cloud environment, Conifer iCon gives fund managers a better understanding of their risk and performance characteristics, enabling them to control their portfolios more effectively. This new technology draws upon our 24 years of experience successfully servicing a diverse range of asset managers, resulting in a powerful new product that didnt exist before today.
At the center of Conifer iCon is an intuitive dashboard that enables users to compile, compare and analyze historical and real-time market data in a customizable and detailed manner. Conifer says the result for managers is enhanced asset-level risk and attribution reporting.
Users may access Conifer iCon via PC and mobile devices, including iPhones and iPads via a custom app.
The firm partnered with InvestCloud Solutions, the companys joint venture with InvestCloud LLC, to develop the portal. Core technology is powered by Advent.
Conifer will migrate all of its clients to iCon by early 2012. The company is also marketing the product to larger hedge funds, family offices, pension funds and endowments.
(CG)