Fiserv, Inc. introduces new, innovative features to drive more precise and effective multichannel marketing campaigns through intelligent customer segmentation and targeting. Fiserv partnered with Portrait Software in the development of value-added enhancements to its Aperio application.
Available through Aperio, Fiserv’s customer interaction and business process management application, financial institutions can now quickly predict customer behavior and modify offerings accordingly, improving customer cross selling opportunities while also increasing revenue and customer retention.
For many financial institutions, integrating multi-channel marketing programs is difficult given the growing number of operational, analytical and audience related challenges they face. To meet these challenges, Fiserv Aperio now features Campaign Management, which enables marketers to easily design, develop, deploy, monitor and measure their marketing campaigns across all channels.
Fiserv Aperio treats each customer as an individual “campaign” and applies focused marketing and process automation to their individual needs, allowing the bank’s marketing department to focus its valuable resources where they have the greatest impact beyond sales and servicing.
Fiserv Aperio Interaction Optimizer, which already delivers Intelligent Prompts (Best Next Action) to staffed and electronic channels, is now enhanced with an additional layer of sophisticated analytics that provides real-time modeling and scoring tools.
These analytics provide financial institutions with the historical data to create a 360 view of their customer and can be used to analyze customer behavior and characteristics.
Aperio’s Intelligent Prompts produce the most accurate targeted sales, service and retention recommendations for each individual customer at the exact moment of their interaction, delivering consistency of message across all customer interactions channels.
Fiserv Aperio Customer Analytics provides sophisticated analytics to financial institutions which enables them to dynamically score, predict and respond to customer behavior. With predictive analytics, institutions can increase the rates of return on all inbound and outbound marketing, manage delinquencies, and address customer churn and retention.
“Aperio’s use of sophisticated predictive analytics and intelligent prompts allows financial institutions to deepen relationships with their customers and increase efficiency,” says Carol Cowan, vice president, global marketing and product management, Fiserv CBS Worldwide.
“By offering relevant products at the right time banks can create a unique customer experience allowing them to win, retain and delight their most profitable customers.”
L.D.