Citigroup-Owned Primerica Financial Services Expands Relationship With BISYS

BISYS says Primerica Financial Services (PFS), the Citigrouo owned insurer with which it has had a longstanding relationship in the area of retirement services sales force support, is expanding its relationship with the company. BISYS will now supply Primerica with

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BISYS says Primerica Financial Services (PFS), the Citigrouo-owned insurer with which it has had a longstanding relationship in the area of retirement services sales force support, is expanding its relationship with the company.

BISYS will now supply Primerica with two services Internet sales training and the Advanced Sales Call Center (ASCC), whereby BISYS will provide ERISA support to clients . The ASCC service allows senior BISYS ERISA consultants to participate in conference calls directly with Primericas Regional Vice Presidents (RVPs) and Primericas plan sponsor clients. This partnership allows the RVPs to access industry compliance experts during client calls, so they can focus on providing the strong investment advice for which they are historically known. “This extra layer of support provides a valuable resource for RVPs regarding the ever changing, and oftentimes complicated, environment of retirement plans,” says David Siegel, Executive Vice President and Chief Marketing Officer of PFS Investments. “This service gives our RVPs the increased confidence in providing the best retirement solution for our client.”

Steve Christenson, vice president of BISYS Retirement Services, adds that Primericas decision to make the service available to the representatives working directly with clients “confirms Primericas continued commitment to providing their clients with the information necessary to attain a more secure financial future.”

Primerica Financial Services, headquartered in Duluth, Georgia, claims to be the largest financial services marketing organization in North America, with more than 100,000 licensed independent representatives. The company provides term life insurance, mutual funds, variable annuities, loans, long-term care insurance and legal services to some six million clients. Primerica conducts business in the US and Canada; the company also operates in Spain as CitiSoluciones and in the United Kingdom as CitiSolutions, since Primerica and its affiliate companies are subsidiaries of Citigroup Inc.

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