Citi launches CitiDirect(r) BE, its next generation collaborative online banking platform forinstitutions. The new service from Citi’s Global Transaction Services puts more visibility and control in the hands of clients, from small businesses to large multinational companies, seeking greater efficiency around their end-to-end banking processes. These institutions are relying on their banks to provide extended tools and information.
“Citi offers market-leading Internet and electronic banking products to its corporate and commercial clients globally” Building on the award-winning CitiDirect(r) Online Banking platform first introduced in 1999, CitiDirect BE, in which “BE” represents “Banking Evolution”, will provide a new diverse set of functionality beyond traditional transaction management and reporting. It will include capabilities for sophisticated analytics and user-generated content, a media/video channel as well as Citi’s innovative Electronic Bank Account Management offering. In addition to these new features, CitiDirect BE makes these tools available via multiple delivery channels corporate clients require, including a web portal, a la carte web services, straight-through connectivity via SWIFT or the Internet, as well as mobile devices.
“Citi has always been at the forefront of technology innovation particularly in online banking,” says Francesco Vanni d’Archirafi, CEO of Citi’s global transaction services business. “CitiDirect BE was designed in partnership with our best clients and best-in-class technology providers, including Microsoft, and represents a radical departure from traditional electronic banking. We have focused on expanding the array of information, analytics and collaboration tools that enable our clients to improve their treasury processes and interact with us with much greater ease, and for our solutions to easily plug and play within our clients’ infrastructure.”
Next Generation Portal — CitiDirect BE takes advantage of the latest portal and service architecture technologies, including Microsoft Office SharePoint Server 2007 Enterprise Edition, to provide an enriched experience for users. The service can be customized easily for multiple users at large or small institutions, providing permission’s-based access to different levels of content and transaction-related activities. Clients from a CFO to a junior administrator, can easily see and do specifically what they need to in order to get their job done efficiently.
Electronic Bank Account Management – eBAM — CitiDirect BE delivers an Electronic Bank Account Management module (eBAM), enabling clients to reduce the paper and duplication associated with account related events such as incremental account openings, signatory management and account maintenance, across multiple legal entities and / or accounts.
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