MENA-focused private equity firm Citadel Capital has appointed Ghada Hammouda as head of corporate communications. Hammouda will oversee the overall communications strategy for the firm.Prior to Citadel, Hammouda was a senior executive and consultant to New York and Cairo firms including Reciprocal, Inc., Nabli Business Consulting Group, Ogilvy & Mather, N.W. Ayer & Partners, Backer, Spielvogal, Bates and AT&T International.
Hammouda’s expertise lies in strategic business planning with a particular emphasis on globalising brands.
“Citadel is an exhilarating challenge and I look forward to developing and managing a corporate communications strategy that will highlight the firm’s unrivalled track record in creating value for its limited partners,” says Hammouda. “Internationally, our goal is to brand the firm as the truly world class institution that it is.”
“We are very pleased to have someone of Ghada’s calibre on board,” says Ahmed Heikal, chairman and founder of Citadel. “Her experience and proven leadership will add considerably to the strength and dynamism of the existing executive team.”
Established in 2004, Citadel is a Cairo-based firm with $8.3 billion worth in investments in industries including mining, oil and gas, cement, transportation and food.
D.C.