It seems even a global economic downturn cannot dent the enormous self-regard of the consultancy profession. KPMG Consulting Inc. announced today that it has changed its name (“and its brand”) to BearingPoint, Inc. Apparently, the new name signifies a “global commitment to set a clear direction for clients so they achieve desired results with their business systems.” One desirable result might be the return of vector qualities to the names of management consultancy firms.
In other words, names which are to-the-point, rather than pointy-headed or pointilliste or (dare one say it?) pointless.