BT has launched MarketPulse, a new service that delivers voice over IP to the trading room using the Radianz Shared Market Infrastructure.
Based on the open Session Initiation Protocol (SIP), BT MarketPulse enables customers to integrate data, voice, and other multi-media applications through a single, highly reliable connection. The service allows customers to consolidate the many point-to-point connections that have been traditionally used to deliver voice services to the trading room. BT MarketPulse is compatible with all turret platforms used in the market today.
“The market has been slow to take up VoIP services for the trading room due to concerns about quality, reliability and security. This innovative service takes VoIP to a new level by offering the flexibility of BT’s SIP capability together with the reliability of the Radianz Shared Market Infrastructure,” says Phil Mottram, managing director, Radianz and Trading Systems, BT.
“Although VoIP in the trading room has been around for several years now, not all financial institutions have made the leap to IP for various reasons. Combining the strength of IP in the trading room with a robust network backbone can potentially change the market’s perception of VoIP and truly increase its adoption,” adds Sang Lee, managing partner, Aite Group.