Fox-Davies Capital Limited, London-based broker/dealer and adviser to the natural resource sector, has gone live with Fidessa’s European Trader Workstation for member trading on the London Stock Exchange.
Fidessa, provider of multi-asset trading, market data and global connectivity solutions, implemented ETW in six weeks following signature of the contract, and the firm went live on 10 Aug. Through ETW, FDC can now receive increased FIX-based inbound order flow from buy-side clients through the Fidessa connectivity network which already supports connections to over 1,300 buy-sides globally.
“We wanted a professional cost-effective, but scalable solution that would enable FDC to compete with the more established players,” says Daniel Fox-Davies, managing director at FDC. “We were aware of Fidessa’s impressive client list and when we learned that Fidessa’s technology was available as a fully-hosted workstation it was clear that ETW would enable us to leapfrog our peers.”
Fidessa ETW is a fully managed and hosted trading software that says it provides FDC with advanced client order handling features, best execution facilities and a full internal audit trail that helps them achieve their MiFID obligations.
“We designed the robust execution tools and extensive market data capabilities within the ETW solution specifically with niche brokers in mind,” adds Simon Barnby, global director of marketing communications at Fidessa. “We are thrilled to be working in partnership with FDC and look forward to a strong and lasting relationship.”
Fidessa ETW supports member trading on European exchanges along with non-member trading across global markets through the DMA and care services of more than 230 brokers on Fidessa’s global connectivity network. In addition, it also delivers comprehensive, integrated market data including time and sales, news, charting, company fundamentals and corporate actions. For users executing on the London Market, Fidessa has links to 30 Retail Service Provider systems offering execution on a broad range of instruments for retail order flow at an often market improved price, it says.
The Fidessa product claims to provide integrated multi-asset trading, market data and connectivity systems to more than 16,000 users at around 500 clients around the world, and serves more than 85% of global, tier-one equity brokers.