Manulife Securities Inc., Canadian broker-dealer, has successfully implemented Broadridge’s Dataphile application for over 1,500 advisors in both its securities and mutual funds business segments.
Manulife Securities needed comprehensive platform for consolidating the two businesses after the acquisition of dealer Berkshire-TWC Financial Group. Manulife Securities will leverage Broadridge’s Dataphile tool to implement an integrated back-office, order management system, and robust advisor workstation to support its expanding business and diversified service model.
Although securities and mutual fund dealers are separately regulated entities in Canada, Broadridge’s Dataphile application has the flexible capacity to support both businesses on a single platform, enabling Manulife to effectively consolidate its business and achieve enterprise-wide efficiencies and scalability.
“Broadridge’s Dataphile solution addresses our business requirements,” says Frank Laferriere, CFO and COO, Manulife Securities. “The Broadridge team was able to provide the conversion and implementation expertise needed to minimize risk and disruption during the transition process.”
L.D.