Broadridge has created a new role to focus on establishing international partnerships and alliances with financial services firms in the EMEA and Asia-Pacific region.
Leading the division will be Jerome Hoffman, a former business development director for the tech vendor, who will be responsible for creating and deepening relationships with other software firms, service providers, consultancies, market intermediaries and infrastructure providers.
Hoffman’s new role will also focus on strengthening Broadridge’s International business, which has become a significant driver of its overall growth strategy, as it looks to drive greater collaboration with market players in delivering new solutions, optimise operations, and deliver an enhanced client experience.
“Being able to forge more impactful partnerships and wider relationships is key to Broadridge’s strategy in 2021 and beyond,” said Hoffman. “I’m looking forward to cultivating and maintaining these connections to deliver the myriad benefits which will result from smart, strategic and tactical collaboration with our broader ecosystems.”
Having been with Broadridge since 2012, Hoffman has worked across global technology and operations, communications and data and analytics. He has also been involved in a number of strategic partnerships to deliver transformative levels of business value.
Hoffman will report to Mike Thrower, vice president, International account management, and will also work in close collaboration with Ira Newman, Broadridge’s head of global partnerships and alliances.
“Jerome has driven new business sales across EMEA for many of Broadridge’s business units, while actively working with many of our existing partners in his previous sales role,” said Thrower. “I have great confidence in Jerome’s ability to deliver even stronger results from our partner network across Broadridge International.”
The appointment of Hoffman builds on a string of hires by the global FinTech firm to boost its international business.
Earlier this year, Broadridge hired David Ingleson, the former head of Asia-Pacific for BNY Mellon’s Eagle Investment Systems business, as its new chief operating officer for the region. It also tapped Germán Soto Sanchez, a former lead of JP Morgan’s Corporate and Investment Bank FinTech team, as head of corporate strategy.