Broadridge will acquire European fund and research platform MackayWilliams to expand its fund data and analytics capabilities.
The deal will see Broadridge combine its fund data and analytics products with MackayWilliams’ insight into European mutual fund trends, brand perceptions and fund selector behaviour offerings.
MackayWilliams provides proprietary sentiment and brand data from over 1,000 annual fund buyer interviews through its flagship platform, Fund Buyer Focus, as well as market research and trend analysis.
“The firm’s [MackayWilliams] team have developed a deep understanding of fund selectors’ buying behaviour across European asset management hubs with extensive historical data and insights to draw on in each region,” said Dan Cwenar, head of asset management data and analytics, Broadridge.
“Going forward, our expanded product set will enable clients to understand how investment markets are evolving and will provide data-driven insights to craft country-by-country distribution strategies.”
Broadridge has recently expanded its asset manager solutions through several acquisitions in recent years, which have included institutional data and analytics firm Spence Johnson, and Morningstar’s fund board advisory business.