William “Bill” Bourbeau has been named wealth management director for Wachovia Wealth Management in Florida. A 20-year financial services industry veteran, Bourbeau will lead the Florida wealth markets group serving clients with $10 million in net worth and/or $5 million to $50 million in investable assets.
In his role, Bourbeau will lead Wachovia Wealth Management’s team of nearly 200 relationship managers and associates based in 17 offices throughout Florida. His office will be located in Palm Beach.
Bourbeau is a resident of Palm Beach and joins Wachovia from Bank of America, where he most recently served as head of its Premier Banking & Investment Group in Florida. Prior to that position, he led Bank of America’s Private Bank Group in Northern California and served as national director of talent planning for the Private Bank, accountable for recruiting and new leader development across the Private Bank franchise. While in California and prior to joining Bank of America, Bourbeau spent nearly 15 years with Merrill Lynch.
“Hiring an industry veteran like Bill Bourbeau, who is extremely familiar with the Florida market and the clients we serve, demonstrates our commitment to this region,” says Stan Gregor, president of Wealth Markets for Wachovia Wealth Management. “With our award-winning investment management platform and Wachovia’s leading reputation in client service and loyalty, Bill will have an exceptional opportunity to continue to win new market share. He will be a key player in expanding our practice in this important region.”
Bourbeau succeeds Anne Alexander, who was named executive of strategy and execution for the wealth markets group, based in Jacksonville. Alexander will continue to report to Gregor in her new role.
“Florida is a competitive environment within the wealth management circle, and Wachovia Wealth Management has solidified itself as one of the preeminent leaders in this space,” says Bourbeau. “With the firm’s comprehensive focus on the client and its highly regarded professionals, our goal is to build on that service and reputation to increase market share in each market we serve.”