BNP Paribas has introduced a website dedicated to customer satisfaction, known as ‘Objective Quality’.
The group’s policy on quality is apparently based on three strategies: ongoing improvement in customer satisfaction, the use of quality as a tool for growth and mobilisation of all staff to achieve these goals.
The ‘Objective Quality’ website presents the steps taken by the BNP Paribas Group to satisfy its clients and respond to increasingly high expectations for quality service.
The website is organised around three categories that describe the group’s quality policy in detail: certifications, innovations and relations. The main purpose of the website is to provide information on the group’s business initiatives that are directed at quality improvement.
“Quality is a determining factor in the value of our brand. Of course, communication is important, but nothing is as significant as the daily evidence of the attention we pay to our customers, through a systematic approach to managing quality and measuring customer satisfaction. And the way we prove this daily commitment is through the quality of our performance as we build our reputation,” says Antoine Sire, head of Brand, Communications and Quality, BNP Paribas.