Burton-Taylor International Consulting has published a report comparing English language international financial news from Bloomberg and Reuters.
The study reveals that, excluding content generated by other sources, Bloomberg News sends approximately 11,000 items to the screens of their users daily, while Reuters News sends 7,500. Beyond volume, the reports qualitative analysis suggests the Reuters News places a greater emphasis on context and analysis within their stories. The research also highlights differences in news philosophy, as Bloomberg tend to send a higher percentage of their news as headline-only alerts, while Reuters weights their news more toward full stories.
The two news organizations, who together command a 60% share of the global financial information spend, deliver more than 46,000 individual headlines per day to their users.