Big Data: Fund Flows Meet Distribution

This past Monday, Strategic Insight launched our first big data product: SimFund Pro 7.0.

This past Monday, Strategic Insight launched our first big data product: SimFund Pro 7.0. On IBMs website, Bringing big data to the enterprise, it states, Every day, we create 2.5 quintillion bytes of data so much that 90% of the data in the world has been created in the last two years alone. For the first time since we acquired the iconic fund flow database SimFund more than 3 years ago, we’ve enhanced its usefulness for our clients by combining it with another powerful database. As you will learn at sionline.com, Simfund Pro 7.0 enables fund managers to advance fund flow analysis to more actionably shape distribution strategy strengthening existing relationships and efficiently identifying new distribution partners. It provides unique transparency into $6 trillion dollars of intermediary-sold mutual funds and ETF assets and their corresponding flows. By tracking over 900 distributors and combining it with monthly asset and net flow data, Simfund Pro 7.0 gives product and marketing teams the ability to understand the challenges and opportunities at both the distributor and channel level. This is all achieved through seamless workflow integration.

SimFund Pro 7.0 is a U.S. focused product, but I trust that as we move forward we will be introducing more big data products that will encompass global funds as well. Our product development and technology teams deserve a call out for delivering this very valuable new product, SimFund Pro 7.0, and doing so on time. Our clients will start implementing this new workflow product later this month. To build Simfund Pro 7.0, we spent the past two years listening to our clients, who told us in person and during our market research that there was a real need for this powerful new tool set. To learn more about the SimFund product line, you can go to: www.sionline.com/simresources.

I am writing this on Saturday afternoon in London. Mary Claire and I flew to London on Tuesday for the Outsell Signature Event, an information services conference held in the English countryside. There was a real focus on product innovation at the conference and I know that SimFund Pro 7.0 is the type of groundbreaking product that we all look forward to introducing to our clients.

As part of the event I played golf at the Hankley Common Golf Club. This highly rated private course was both beautiful and extremely challenging. I discovered that natural heather, serving as rough, adds a new dimension to 18 holes! While I am on the subject of golf, I must congratulate the European Ryder Cup team on their amazing comeback last weekend. The U.S. team took a 10-6 lead into Sundays single matches, with almost all the commentators agreeing that they should go on to victory on Sunday. Instead, they only won three singles matches and the European team retained the Ryder Cup, by a score of 14 to 13. While U.S. Ryder Cup captain Davis Love III was second-guessing himself for resting the hot four-ball team of Keegan Bradley and Phil Mickelson on Saturday afternoon, others sensed that it was the memory of the late Seve Ballesteros that drove the European team to victory.

Dustin Johnson of the U.S. team, who went 3-0 in his matches, stated, It was a tough pill to swallowwe went there as a team and we lost as a team. Hopefully we will get them in two years at Gleneagles. (Yahoo Sports)

I will spend Monday with our London team and then fly back to New York City on Tuesday.

«