Branch Banking & Trust (BB&T) has expanded its use of SunGards WealthStation wealth management platform and AddVantage asset management and trust accounting system to enhance its investment offerings and services to its clients. SunGards support of unified overlay management helps BB&T expand its resources into other model managers, reduce client investment costs and risk, and provide clients with a holistic view of their accounts.
Todays high net worth investors are seeking trusted advisors capable of offering more investment vehicles and effectively managing multiple accounts under one household. Unlike separately managed accounts (SMA), wherein discretion is divided among multiple internal and third party managers, open-architecture overlay utilizes internal and third party investment models.
This helps BB&T to construct investment portfolios tailored to meet its clients objectives. Using SunGards WealthStation for financial planning, proposals and household account management which is integrated with SunGards AddVantage system, BB&Ts 350 advisors are now able to view account relationships, perform asset allocation analysis, and create proposals and investment policies at the household level.
SunGard helps us provide more comprehensive advisory services to our affluent clients by helping us to show them how their accounts work together to meet long-term objectives, says Ray Hand, senior vice president and chief execution and innovation officer at BB&T. It also helps us mitigate risk across entire households versus each separate account. In addition, SunGard helps us to maximize the use of overlay with the ability to concisely present individual manager analytics as well as across all client accounts through WealthStations robust investment proposal generation process.
In addition to WealthStation and AddVantage, BB&T utilizes numerous other SunGard solutions and services including Ambit, AvantGard, EXP, InTrader, Omni, Protegent, Relius, the SunGard Transaction Network, Securities Transfer, SunGard Consulting Services, SunGard Availability Services and Wall Street Concepts.
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