Bankhall’s Portavista platform started trading with 60 registered firms.The platform gives access to a whole of market fund supermarket comprising more than 1,200 funds.
Further product providers are in discussions over joining the platform. The technology was designed in partnership with Capita.
“Portavista is a platform that has been designed by IFAs for IFAs and the intermediary community is already recognising the value that Portavista has to offer. The number of applications we have received at such an early stage is a testament to the resonance this platform is having,” says Richard Howells, managing director of strategy and development.
“Portavista is the first platform that has brought together both traditional life and pension products, based on initial commission, and new model advice. It provides the opportunity for advisers to evolve into new ways of working rather than needing to commit to a revolution in their working practices. Advisers can sell initial-commission-based products while also building revenue streams through new model advice. Portavista could deliver what portals should have evolved to offer,” says Ian McKenna, director, Financial Technology Research Centre.