Bank of America has announced “Bank of Opportunity,” the theme of its new brand positioning. Supported by the bank’s largest advertising campaign to date.
“We see the opportunities that our customers see, and our ability to help them realise those opportunities defines our success,” says Kenneth D. Lewis, the chairman and chief executive officer of Bank of America. “Bank of Opportunity articulates a powerful value proposition that acknowledges our unique ability to understand and anticipate customer needs, to develop products and services that meet those needs and then to deliver for the customer better than any other financial institution in the country.”