Bank of America has announced the appointment of two business line Marketing executives for its Global Wealth & Investment Management division.
James F. (Jim) Drury has been named marketing director for Bank of America Global Wealth & Investment Management, reporting to Global Wealth & Investment Management Sales, Service & Execution Executive Dean Athanasia. Based in Boston, Drury will work closely with Global Wealth & Investment Management leadership in setting strategy and marketing direction for the division and each of its lines of business in order to fully serve client needs, and in turn, organically grow the business. Drury will drive a host of strategy and marketing-related activities, including: developing solutions resulting in improved customer delight; building, integrating and supporting product offerings; developing pricing strategies, and assisting in evaluation of strategic opportunities. He will also serve as a member of Bank of America Chief Marketing Officer Anne Finucane’s management committee.
In addition, Andrew C. (Andy) Schell has been named affluent segment marketing executive, reporting to Drury. In this role, Schell will lead the development and execution of marketing strategies focused on the needs of affluent individuals, to be delivered through Bank of America’s recently created Premier Banking & Investments unit. His responsibilities will include marketing planning, programming and campaign management that shape the delivery of custom-tailored banking, credit, investment and day-to-day transaction services to affluent clients through integrated teams of client managers and financial advisors nationwide.
In making the announcement, Athanasia said, “We are delighted to welcome such experienced, highly motivated professionals as Jim Drury and Andy Schell to our team,” said Athanasia. “Their expertise and innovation will help us delight our clients, earn more of their business, and build multi-level recognition of Bank of America as a leading wealth management provider.”
Most recently, Drury was managing partner of Boston-based Lochridge & Company, Inc., a strategic consulting firm spun off from Boston Consulting Group 20 years ago. With the firm since 1987, he concentrated in market definition and assessment, development of segment-specific strategies, processes and organizations, and implementation of strategic growth initiatives for an array of clients. Prior, Drury held key positions at The Allen Group and SC Johnson Wax. He received a BA from Boston College and an MBA from The Wharton School of the University of Pennsylvania.
Schell was most recently vice president of Marketing Planning for Ameriprise Financial, where he was responsible for the development and implementation of client-centric marketing strategies and capabilities designed to drive growth and deepen relationships with the firm’s retail client base. Earlier, Schell held leadership roles at Hill, Holliday, a Boston-based marketing firm, and Nuveen Investments. He received a BS from Worcester Polytechnic Institute.