Aviva outlined its plan to achieve a 10% increase per year across its international life operations sales and profits over a five year period on Thursday at a presentation to investors and analysts.
The plan focuses on developing effective business models and adapting these to each of Avivas chosen markets.
The plan also seeks to further growth in existing strong positions, expand leadership positions in selected emerging markets and continue delivery of results by management teams in each of Avivas markets.
The growth of our life portfolio will come from building on our strong businesses in continental Europe, our growing business in North America and from the excellent positions we are taking in the developing Asian markets, says Philip Scott, group executive director. We have a competitive advantage in having secured an early and strong franchise in continental Europe, a market that would now be difficult to enter and which has strong growth prospects. Our North American and Asian businesses are growing fast and we are developing leadership positions for the future in Asia as these economies become wealthier and people develop the savings habit.