Aviva Incorporates Bravura Wrap Platform for Financial Advisers

Aviva has incorporated transfer agency service provider Bravura Solutions' wrap platform into its integrated online system for financial advisers.
By Wicy Wang(2147484160)
Aviva has incorporated transfer agency service provider Bravura Solutions’ wrap platform into its integrated online system for financial advisers.

The incorporation follows an extension of an outsourcing relationship whereby Citi will administer Aviva’s retail wrap platform for another ten years.

In this new project with Aviva, Bravura provides all the interfaces between the wrap platform, the respective internal Aviva systems and the various adviser back office software applications. Citi provides administrative services including an end–to-end outsourcing solution to power the Aviva wrap platform using Bravura’s technology.

Aviva’s head of Platform Development & E-Commerce, Billy Burnside, said: “Our approach has been immensely popular, demonstrated by a 13% increase in advisers using our platform since the launch in March.”

Using the technology, advisers registered on the “Aviva for Advisers” website can access the complete Aviva product range through the single portal, and can make recommendations for an Aviva wrap financial product, access back office applications, perform illustrations and initiate product applications all in the same system.

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