Asset International, Inc. (AI) announced that Jason Cassidy has been appointed Senior Vice President of Strategy and Development. He reports to Jim Casella, Chief Executive Officer.In this newly-created position, Mr. Cassidy oversees and implements initiatives consistent with Asset Internationals goal to be the next-generation media company for the financial services industry.
Jason joins Asset International during a period of significant expansion, Mr. Casella said, noting that that AI recently purchased The Trade, a London-based firm that provides institutional investors with buy-side electronic trading news and content. On June 15, the company also launched ai5000, an online magazine focused on the worlds 5,000-largest pools of capital.
Prior to joining Asset International, Mr. Cassidy was Vice President of website solutions for Register.com, where he oversaw sales, operations, customer service, marketing and product management. Previously, as Vice President of Reed Business Information, he was actively involved in global strategy and development, including M&A initiatives, and managed a portfolio of eight websites that experienced significant revenue and traffic growth.
Jasons extensive investment banking and media experience, especially in the online space will enable Asset International to strengthen and broaden its existing base of specialty media and information services for institutional investors, said Mr. Casella.
According to Mr. Cassidy, In the current economic environment, Asset International is one of the few media companies committed to aggressive growth. I am excited by this teams willingness to challenge consensus thinking and by the great potential we have to expand this business.
Mr. Cassidy earned an M.B.A. from Duke Fuqua School of Business (2007) and an A.B. from Harvard University (1998).
He and his family reside in Staten Island, New York.