Apama, a provider of trading software, says existing sell side clients are extending the use of Apama technology to their corporate customers to enable them to adopt and modify trading strategies from their desktop via the Internet. Apama also says it has secured its first two hedge fund clients.
“The application of Apama’s technology reaches far beyond the internal confines of the world’s leading investment banks,” says Peter Beard, CEO, Apama. “Our technologies enable players of all shapes and sizes, and their customers, to manage their trading strategies in real-time so that they can take advantage of market opportunities ahead of the competition.”
Apama clients include JP Morgan, Deutsche and ABN Amro.
John Bates, CTO and co-founder of Apama, says the firm has seen increasing demand among buy-side firms to “establish greater control over the trading strategies operated by their prime brokers or specialist service providers. At a minimum, they want to tweak strategies to give them their own unique competitive differentiation. Some even want to build their own.”
He says the Apama platform enables hedge funds to enhance the efficiency and cost benefits of using third-party systems by equipping them with the ability to go ‘inside the black box’ and apply their own intelligence to the process. Apama is making its mark in the US and European markets by signing up one hedge fund client in each geographic area.
Adds Beard: “Hedge funds and their customers can now escape the relatively restricted black box environment to operate a more semantic method of trading. As the hedge fund industry has developed, it’s become increasing obvious that black boxes are great at what they are designed to do – but ultimately they create a level playing field. To stay ahead of the curve, hedge funds need to think out of what has become an ‘established black box’ and adopt more creative trading strategies. Using the Apama platform, hedge funds gain a new level of access and control over the trading strategies operated by their prime brokers or outsourced global securities service providers, while at the same time enjoying the cost-benefits of using a third-party system.”