ABN AMRO has launched Van Gogh Preferred Banking, a service for the mass affluent segment.
ABN AMBRO says the new service, which is “inspired by the passion and originality of the great Dutch post-impressionist painter,” will offer a fresh approach to banking.
Jerry Letendre, chief executive officer, Consumer & Commercial Clients Asia Pacific, ABN AMRO, said: “We are very pleased to announce the launch of Van Gogh Preferred Banking in Singapore and, in doing so, bringing a different customer experience to our clients here.”
The bank furthers that its core philosophy is “to listen and understand its clients’ needs, provide unbiased, objective and professional advice and design wealth management solutions to help them meet their financial objectives.”
ABN AMRO has opened three Van Gogh Preferred Banking Centres in Singapore this year, in Ngee Ann City, Suntec City and Raffles Place and also launched new credit cards – the ABN AMRO Platinum Card and the ABN AMRO Van Gogh Platinum Credit Card for its Van Gogh Preferred Banking clients. In addition, the bank has increased the number of ATMs to 13 prime locations and joined the atm5 network, giving its clients access to more than 115 ATMs across the island.
Nippi Kochhar, managing director, Consumer & Commercial Clients, Southeast Asia, ABN AMRO, said, “We pride ourselves on being transparent and honest with our clients. We know that building confidence and trust is key to developing long-term client relationships. In this environment of openness and genuine care we can help our clients assess their financial objectives, risk appetite, return and liquidity needs.”
ABN AMRO Van Gogh Preferred Banking will offer clients services including relationship managers, investment consultants, product specialists and access to the international network of ABN AMRO.
Clients can also access 24-hour Van Gogh Service Hotline and exclusive Van Gogh Preferred Banking lounges. AMN AMRO is also offering a Wealth Management Rewards Programme and exclusive ABN AMRO Van Gogh Credit Card.
“We recognize our clients as discerning individuals with varying needs, and this is an extension of the Van Gogh Preferred Banking experience, which reflects our concern for their individuality,” Kochhar added.