In a new Aite Group report, financial firms may find a new potentially lucrative consumer segment in “Ivy League Moms.”
The study, titled “The Untapped Financial Consumer,” says that many highly educated U.S. women are leaving the workforce to raise children and could be free to invest.
According to the study, women who fall under the description of affluent financial decision makers represent more than 10 million U.S. households and up to $6.5 trillion in investable assets.
“There is a new player in the U.S. consumer market – the ‘Ivy League Mom’ segment,” notes Ekaterina O. Walsh, Ph.D., research director with Aite Group and author of the report. “The name reflects the intellectual prowess of these highly-educated women. They are unique and demandingbut lucrative for any financial institution. While all marketers must take notice of Ivy League Moms, it’s especially important that financial services firms do. These consumers are their dream come true.”