The Alternative Investment Management Association (‘AIMA’) – the London-based hedge fund and alternative investment industry association – has appointed Gordon McAra as its new Head of Communications.
Joining the Association from investment and pensions company Clerical Medical, where he was Head of Public Relations, he has a wide communications brief. The main focus will be to build on the growing understanding of the hedge fund industry as well as developing AIMA as the industry voice and demonstrating the importance of hedge funds to the global economy.
“Hedge funds have sometimes had difficult press coverage, often based on inaccurate information,” says Florence Lombard, Executive Director of AIMA. “By making this appointment we hope that we can bring clarity and education to the ongoing debates around the future of the hedge fund industry. This appointment of an experienced communications manager will add to the weight that AIMA can bring to the table to support the industry and also enhance our work with journalists and relevant publications.”
“Hedge funds are a vital part of the global economy,” adds McAra. “They have an enormous part to play in the day-to-day business of global commerce and are proving their worth in a wide range of investment and pensions portfolios. I’m very pleased to be joining AIMA at this time as it continues to build on its reputation as the global trade association for this specialist industry”.