Advanced Financial Applications (AFA), a vendor of technology applications to buy and sell side firms, will now offer, through an agreement with Indii.com, an instant message chat capability tied to Indications of Interest (IOIs).
The Indii capability will be delivered on AFA’s IMPACT Pro platform via the Internet, and should enhance client communications and the dissemination of information.
In addition to the electronic trading capability currently offered in AFA’s application, AFA’s buy side clients will now receive IOIs and advertised trades from their brokers. This functionality will also include filtering capability, which updates automatically as well as trade volume updates.
The Indii application offers sell-side firms increased reach to and enhanced communications with their buy side counterparts. Institutional responses to IOIs can be viewed in real time, and messages to buy side clients can be customized.
“We have consistently said that 2007 is a critical year for the industry, and AFA will play an important role in enabling both the buy and sell sides to grow by leveraging our expertise and technology,” says Patrick Lynch, CEO of AFA. “We are in the business of using technology to leverage costs, streamline trading, and increase alpha for the buy side while assisting the sell-side in enhancing their ability to communicate with AFA’s buy-side clients. Our agreement with Indii now broadens our execution management capability and expands the flexibility of our trading solution while increasing trading efficiency.”