LaSalle Bank Corporation, which is owned by ABN Amro, is changing the brand name of its Michigan-based unit, Standard Federal Bank, to LaSalle Bank Midwest later this year.
The Dutch parent of the two banks emphasises that the move is a unification of brands and not a merger. The move is designed to align the Michigan market to LaSalle’s brand name in the Midwest and create a unified presence for ABN Amro across the US.
LaSalle Bank is based in Chicago with $63.7 billion in assets and $37.7 billion in deposits. Standard Federal Bank is headquartered in Troy, Mich. with $39.1 billion in assets and $20.2 billion in deposits.
In 2003, LaSalle Bank and Standard Federal adopted ABN AMRO’s green and yellow shield as the common feature for their brands. It is used in combination with the local names.