CMS WebView, a provider of systems and software for data distribution and management, is to open its first sales office in the USA. The Chicago-based sales office, located in the financial district, will be staffed initially by senior representatives from the London office. CMS will also recruit experienced US staff with local market experience and contacts.
Late last year, CMS raised 2.5 million to fund its international expansion and accelerate the sales and marketing of its leading software product TDI. TDI, which is already in use at the Chicago Board of Trade (CBOT) and the Chicago Mercantile Exchange (CME), is an advanced suite of modular software that collects, processes and distributes real-time financial information. The CBOT and CME use TDI to enable the delivery of real-time exchange data to customers including news and data vendors and financial institutions such as banks and brokers.
Opening a sales office in Chicago – the home of the USA’s financial futures industry – enables CMS to be close to two of its major international exchange customers. It will also act as the base for a focused sales effort that can target other trading and investment organisations for TDI and other products.
“The USA represents a major market for our TDI product and it was essential we had a sales office in Chicago,” says Bob Antell, Chief Executive of CMS. “This will enable us to target efficiently other exchanges and many other financial institutions of sufficient size that would clearly benefit from using our TDI software system. We are, however, being very strict on outlays and are keeping a close eye on costs in our move into the USA. This said, our preliminary market intelligence gives us every confidence that there will be a market that is receptive and eager to hear about the benefits of our unique software platform.”