SunGard has launched Asset Arena, a new offering for asset managers and third-party administrators that will deliver tailored applications based on a company’s existing best-of-breed product portfolio.
By leveraging collaboration technologies such as SunGard’s Common Services Architecture (CSA), Asset Arena will enable customers to extend, enhance and adapt their asset management and servicing capabilities.
“Over the past few years, our customers have shown an increasing desire for solutions that span workflows and operations,” says Doug Morgan, president of SunGard’s institutional asset management business. “Asset Arena is our response. It is much more than a new name; it is an evolution of a strategy that has been in development for some time, requiring a re-alignment of our internal resources to build tighter product integration and stronger customer focus. Asset Arena leverages SunGard’s proven solution capabilities in the asset management space and provides a framework for meeting the needs of our customers in a more integrated way.”