A new report from Aite Group, LLC examines financial advisors’ use of mobile technology, their desire for accessing business applications through a mobile device, and their willingness to pay for this service. The report is based on an Aite Group survey of 201 US-based financial advisors, registered investment advisors (RIAs) and registered representatives, completed in Q3 2008.
The current market conditions have increased the number of client inquiries advisors face on a daily basis. Being able to respond to these inquires in the most efficient manner and in the shortest period of time, regardless of desk presence, will give advisors a competitive advantage. This is particularly important given that investment performance for many clients has been less than stellar in the last couple of months. By enabling use of mobile capabilities, firms can allow their financial advisors to increase efficiency and provide improved service to clients. As such, it should come as no surprise that 62% of advisors are asking for these types of capabilities.
“Firms must enable their financial advisors to move closer to their clients,” says Alois Pirker, senior analyst with Aite Group and author of this report. “By providing mobile access to business applications such as the CRM, financial planning tools and trading applications, firms can empower their advisors to better serve their clients, become more efficient, and ultimately increase productivity.”
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D.C.