Numerix has unveiled its new corporate brand identity and product naming conventions symbolizing the company’s position as the independent provider of award winning cross-asset analytics for the structuring, valuation and risk analysis of derivatives and structured products. The new Numerix brand identity has been applied successfully to the companys corporate website, corporate logo, collateral materials and new corporate tagline Taking Analytics Further.
The firms newly designed corporate website provides for a dynamic online showcase of Numerixs products and global services, cutting edge technology, partner alliances and global support. Through the Numerix Community portal, users now have online access to the latest social media tools. Those tools include:
The Numerix Blog – provide industry commentary and thought leadership
Numerix Quant Connection – a forum for quantitative developers and financial engineers from around the world to share ideas about derivatives and structured products
Numerix University & Library – advanced training and certification
A complete listing of Numerix conferences and webinars
With bold imagery and colors, Numerix’s new intertwined double helix corporate logo reflects the front to back-office connectivity and interoperability of Numerix products across multiple partner and 3rd party vendor platforms. Along with the new company tagline, “Taking Analytics Further, they convey the technological superiority of the firm’s offerings.
Our new brand identity and corporate website truly reflects the dynamic nature of our people and our organization, says Steven R. OHanlon, president and COO of Numerix. With the help of our employees and our partners, we have achieved several product and company milestones that will position Numerix solidly for the future. The re-naming of our products presents a clearer Numerix brand message to the industry and represents the strategic nature of our products and global service offerings.
The new Numerix product naming conventions are effective immediately and are as follows:
Numerix 7 for Excel is now called Numerix CrossAsset
Numerix 7 for Excel Bloomberg Edition is now called Numerix Bloomberg Edition
Numerix 7 SDK is now called – Numerix CrossAsset SDK
Numerix Portfolio and NxR2 products will remain the same.
Over the past several months, Numerix has accelerated its investments in technology and staff to position the firm as the dominant player in the derivatives and structured products marketplace. The companys products and solutions are in high demand from buy- and sell-side firms, insurance companies, corporations, and other market participants worldwide.
The other recent Numerix corporate highlights include:
The selection of Numerix by Lehman Brothers Holdings Inc. (LBHI) to provide independent real time valuations in the largest, most comprehensive derivatives valuation project of its kind, to date
Opened new office in Dubai
Launched Numerix University (NU) – a series of courses designed for financial engineers to learn the foundational skills for pricing and managing complex derivatives in New York and London
Enhanced functionality for real-time cross-asset pricing and risk management for commodities, equities, futures, options, fixed income and forex
The new Numerix brand identity and website launch comes on the heels of Numerix being named Technology Company of the Year in Americas for the third straight year by Structured Products Magazine in May 2009. And follows the May 2009 Celent Report which identified Numerix as the leader among its peers- providing advanced technology and functionality for pricing derivatives products, breath of cross asset coverage and depth of client services.
D.C.