Citi Handlowy’s “Pay with Your Mobile” service has been named “Innovation of the Year 2008” according to the Mobile Internet monthly. At the eighth Mobile Internet Gala, representatives of Citi Handlowy, the Plus mobile network operator, and mPay, an acquirer, received a “Virtual Phone” statuette in recognition for the launch of a unique service that allows customers to use their mobile phones to make payments directly from their bank accounts with Citi Handlowy.
“For us, winning the ‘Innovation of the Year’ title for our ‘Pay With Your Mobile’ service is a reason for pride while simultaneously confirming that Citi Handlowy takes an innovative approach to a product and its development,” says Sonia Wedrychowicz-Horbatowska, vice president of the management board of Citi Handlowy and GCG Poland Head. “However, I would like to note that this award would have never been possible without the historic agreement of three partners – a bank, a mobile network operator and an acquirer. Owing to this collaborative approach to innovation, the ‘Pay with Your Mobile’ service allows customers to make mobile payments in an easy and convenient way and provides the market with the opportunity to develop new mobile payment standards.”
The “Virtual Phone” award for the ‘Innovation of the Year 2008’ was presented to the creators of the “Pay with Your Mobile” initiative at the Mobile Internet Gala ceremony. Every year, the monthly recognizes companies whose products have the greatest influence on the development of mobile telecommunication and financial services in Poland.
The “Pay with Your Mobile” service was officially launched in December 2008 when passengers of the public municipal transport in Warsaw were enabled to use their mobile phones to purchase ZTM time-limited tickets.The application allows customers to conveniently pay for purchases directly from a Citi Handlowy bank account with the use of a mobile phone. There is no need to install additional applications and the service is available to all mobile phone users irrespective of the mobile phone model they have.
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