To create a magazine about innovation you have to think like an innovator.
So when best minds from The TRADE and Global Custodian teams got together to brainstorm some possible names and themes for a new FinTech magazine, we turned our office into - what we deemed to be - an innovation lab for the day.
Our group of (mostly) millennials took half a dozen marker pens and wrote every technological buzzword we could conjure up on a whiteboard in our office, in attempt to inspire a name for the magazine. It was a casual Friday so there were chinos aplenty and not a collared shirt in sight. There were as many empty espresso cups lying around as there were people, and the day was spent yelling potential moments of genius at each other in hope of something sticking.
This is how we perceived the setups of the world’s FinTech community to be, and we weren’t far off with our stereotypes as we discovered when we visited BT’s own innovation lab >> in London.
We came up with streams of ideas for features in our own brainstorming session, so many that we’ve shuffled some onto our next couple of editions. The name of the magazine took a bit longer though. After hours of throwing around suggestions, someone came up with just adding a Q on the end of FinTech…and thus FinTechQ was born.
Looking back, the pop-up innovation lab might not have been so necessary. Sometimes the best ideas are the simplest.Our thesis behind the launch of FinTechQ was that between both brands we cover the front office, all the way through to middle- and back-office operations, with a combined readership of investment banks, brokers, custodians, technology vendors and everything in between. Each and every one of these players is looking at FinTech in one way or another. As Sapient Global Market’s Leda Glyptis explained to us “there is no financial services institution, no matter how you define what they do, that isn’t in the business of FinTech.”
Back in 1989, Global Custodian magazine was created as its namesakes were suddenly looking after an influx of foreign assets. In 2004 The TRADE magazine was launched in response to the rise of algorithmic trading.
In 2016, FinTechQ was launched because financial technologies are going to change the capital markets and the way they operate, and we’re going to be right there with you for the ride.
The TRADE and Global Custodian